BtoB

BtoB's Interactive Marketing Guide 2004

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Welcome to BtoB’s Interactive Marketing Guide 2004. Our guide offers sections on e-mail, search, Web sites, online advertising, events, online publishers and agencies. Each section provides an overview, an interview with an expert on the subject and a feature on the key metrics for monitoring effectiveness. You’ll also find updated vendor lists and data charts.

BtoB's Interactive Marketing Guide 2004, pages 1-20 (PDF)

OVERVIEW Page 4
B-to-b marketers embrace interactive
Sounding off on the state of interactive marketing

DATA Page 8
Benchmarking key trends in interactive marketing and Internet spending

E-MAIL Page 10
E-mail adjusts to the times
E-mail resources
E-mail benchmarks

SEARCH Page 18
B-to-b marketers have adopted search as an integral part of their online marketing plans

BtoB's Interactive Marketing Guide 2004, pages 21-40 (PDF)

WEB SITES Page 22
Key to successful b-to-b Web sites is focus on customers

ONLINE ADVERTISING Page 23
Online advertising sees growth across the board
Online ad benchmarks

EVENTS Page 25
Challenge for markters to go beyond the commonplace to gain Webcasting attendees

ONLINE PUBLISHERS Page 26
Opinions vary on what the Net does best
Online publishers resources

AGENCIES Page 32
Agencies focus on creating brand experiences and solid communications plans for their clients
Interactive agencies list

FUTURE Page 38
Sophisticated technology, old-fashioned marketing



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