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BtoB

'BtoB's' Marketers of the Year: Where are they now?

MARCY SHINDER, American Express Co., 2009

Published on .

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Shinder, VP-brand management for American Express OPEN, was recognized in particular for her leveraging of social media and business advice aimed at helping small-business owners via AmEx's OPEN portal. The portal was relaunched with new features last summer and in May won top category honors in BtoB's inaugural Social Media Marketing Awards.
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