BtoB

'BtoB's' Marketers of the Year: Where are they now?

MARCY SHINDER, American Express Co., 2009

Published on .

Shinder, VP-brand management for American Express OPEN, was recognized in particular for her leveraging of social media and business advice aimed at helping small-business owners via AmEx's OPEN portal. The portal was relaunched with new features last summer and in May won top category honors in BtoB's inaugural Social Media Marketing Awards.
Most Popular
In this article: