The September issue of Media Business is now available.
We must note an important correction to this month’s issue: Michael Friedenberg was misidentified on the cover and page 8 as CEO of CMP Media. He is VP-group publisher of CMP’s InformationWeek group. Gary Marshall is CEO of CMP Media. Media Business regrets this error.
The issue is available online at http://www.btobonline.com/toc.cms?productId=7.
Highlights of this month’s issue include:
- A cover story package on the ins and outs of b-to-b media brand extensions.
- An analysis of the threats and opportunities posed by Web logs.
- A look at the ways publishers are revamping compensation models for their sales staffs.
- A report on the growth of digital rights management.