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BtoB's Best - Microsite: TE Connectivity

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TE Connectivity Agency: PJA Advertising+Marketing, Cambridge, Mass. Campaign: How Fiber Comes Alive Launch date: May 2012 Creative credits: Executive creative director: Aaron DaSilva; creative director: Dave Sandstedt, associate creative director: Brian Bernier; copywriters: Matt Fishbein, Anne Chakraboty; interactive producer: Evan McDaniel; digital strategist: Robert Davis; developers: Jeremiah O'Conner, Adam Proia, Mark Viens, Scott Poulin; project manager: Douglas Reynolds; account manager: Mary Shea Why we liked it: This site explains quickly and efficiently what TE Connectivity does and why it's important. Visitors can browse by network type and access an array of content, from videos and press releases to statistics and interactive graphics. Each section wisely includes a “Numbers” tab that offers an important data point as well as an “Insights” tab that features video of one of the company's experts. There's also a helpful “View by Content” category that takes visitors to an index of the site's content pieces—just another way to find what you want as quickly as possible.
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