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BtoB

BtoB's Best: Microsite: Verizon Communications

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Agency: MRM/McCann, Salt Lake City Campaign name: Think Forward Launch date: January 2013 Why we liked it: Verizon Communications puts a wealth of information under the noses of chief information and chief technology officers to help establish itself as a thought leader on important topics close to their hearts: risk management, sustainability, and agility and awareness. Visitors to the site see a checkerboard of informational options in the form of cards. A click on any one flips the card over and opens up a fuller description of the topic. It could be a white paper, a video podcast or a digital publication. This is a great way to provide lots of useful information without having it looking like too much information.
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