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BtoB's Best: Mobile: Accenture

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Agency: TBWA/Chiat/Day, New York Campaign name: “High Performance. Delivered.” Launch date: March 2013 Why we liked it: Accenture likes to help its clients in a big way. In this inspired mobile campaign, Accenture presents a series of case histories in which it has helped high-profile clients deliver high-performance results (the case studies appear throughout the company's integrated campaign). For Starwood Hotels, the global consultancy used its digital expertise to help the chain improve customer analytics. For Japanese retailer Uniqlo, Accenture helped drive up growth by 350%. And for Warner Bros., Accenture helped convert its analog film catalog to digital. The images from this mobile campaign are colorful and engaging, easily catching the eye of a businessperson scanning a website.
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