BtoB's Best - Mobile: IntraLinks

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IntraLinks Agency: Stein+Partners Brand Activation, New York Campaign: “Share Anywhere. Control Everything” Launch date: February 2012 Creative credits: Chief creative officer: Tom Stein; chief strategy officer: Marianne Moore; creative director: Michael Ruby; associate creative director-art director: E.J. Lee; VP-director of account services: Sue Guerrero; executive director-interactive services: John Battistini; director-creative services: Daniel Santos; senior interactive art director: Shawn Taylor; account supervisor: David Sechko; copywriter: Trent Davidson Why we liked it: IntraLinks' mobile ad starts as a banner across the bottom of the screen before an image of some of the world's most recognizable buildings takes over the screen, materializing out of the clouds, with a man looking on. Copy introduces IntraLinks' cloud-based platform that allows businesses to share content with their partners regardless of where they are. There's no dearth of ads with cloud images out there promoting cloud computing platforms, but the visual of several recognizable skyscrapers in one screen proves interesting enough to stand out. The ad also offers viewers a white paper in exchange for their first name, last name and email address. A three-field call to action is just about right, providing the marketer with a reasonable lead and allowing the mobile user to get something without having to type too much on a small screen.
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