BtoB's Best: Online Campaign: Maxwell Systems

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Agency: Stein IAS, New York Campaign name: “Empowering Construction” Why we liked it: These eye-catching ads feature the “M” in the Maxwell Systems logo being cut away to reveal construction workers on the job against an orange sky that ties in the company's brand color. Headlines such as “Power up with Maxwell Systems ProContractor MX” get right to the point, and quick hits of copy tell viewers what the company's construction software solutions can do.
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