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BtoB

BtoB's Best - Online Video: Logitech

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Logitech Agency: Doremus San Francisco Campaign: “Logitech: The New Office” Launch date: August 2011 Creative credits: Production: Moskito Films; post-production: Umlaut; At Doremus: Joseph McCormack, executive creative director; Sukh Brar, creative director; Catherine Hunter, agency producer; Rebecca Kidder, executive producer; Christine Bailey, account director; At Moskito Films: Eric Steinman, director; Clint Goldman, executive producer; Darrin Ball, producer; At Umlaut: Jonathan Flookes, editor; Ivan Miller, online/color correction; Gina Locurcio, executive producer; Kelly Gibbs, producer Why we liked it: This online video is part of the broader Logitech integrated campaign we liked so much (see Integrated, More Than $200K category, page 20). In this online video, a dad finishes dinner prep as his two young boys help him get ready for an imminent video conference call—snapping the webcam on to his laptop, handing him a clip-on tie and, as the call goes live, whisking photos of themselves off the wall behind him. It's clever, humorous and informative—a winning combo for any b-to-b video.
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