Agency: TBWA/Chiat/Day, New York
Campaign name: “High Performance. Delivered.”
Launch date: June 2012
Why we liked it: Accenture sets out to do three things with its “High Performance. Delivered” campaign: Demonstrate an ability to provide bottom-line results for clients; underscore the breadth and depth of its capabilities; and craft a campaign that's entertaining and informative. We'd say “mission accomplished,” thanks to these case history ads that proved to be engaging, relevant, clever and differentiated. Accenture delivers on its promise of high performance by articulating in copy how it boosted the fortunes of such leading companies as PosteMobile, Starwood Hotels and Caterpillar. The growth figures cited in the campaign are tangible and memorable. Each ad in the series is branded with a red “greater than” symbol, lending the campaign a cohesive look and feel.