×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

BtoB's Best: Print Campaign (<$200,000): John Deere (Deere & Co.)

Published on .

Most Popular
Agency: gyro, Chicago Campaign name: “WorkSight” Launch date: June 2012 Why we liked it: John Deere uses a series of virtual reality images of heavy machines to tout its WorkSight fleet management technology. The design is clean, with a good block of white space to balance out the heavier images. Copy quickly gets to the point and explains the system's benefits. It's a straightforward approach that's sure to engage the target audience and leave them pondering how WorkSight could work for them.
In this article: