Agency: gyro, Cincinnati
Campaign: “2012 Innovations”
Why we liked it: The Land Down Under gets a good ride in a series of ads that feature the striking image of the Australian continent. Lockheed Martin, the U.S.-based defense contractor, plays well to its local audience by describing how it's helping Australia's defense efforts by lending its expertise in such areas as cyber security, rail network management, communications and helping move millions of tons of coal and iron ore more efficiently. Lockheed says its efforts are helping Australia extend national security beyond its borders. The ads give Lockheed the distinctive look of a leader.