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BtoB's Best: Print (Single Ad): Accenture

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Agency: TBWA/Chiat/Day, New York Campaign name: “High Performance. Delivered.” (PosteMobile ad) Launch date: March 2013 Why we liked it: Case histories usually carry great weight with an audience. Accenture used a series of “they-say” ads to make the case that it has the breadth of knowledge and expertise to help companies across a large number of industries. Not only were the ads convincing, they were graceful. Our favorite was a rendition of a Botticelli painting featuring a woman sporting a Bluetooth headset accompanied by the headline: “We helped PosteMobile become an Italian icon in just five months.” The equally elegant copy explains how Accenture helped the Italian postal system establish the largest mobile virtual network in Italy.
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