Agency: Food Group, Chicago
Why we liked it:
We all want more for our money, especially when running a business. McIlhenny Co. wants to make sure that the businesses that carry its Tabasco hot sauce know their customers will get their fair share of spice. The ad's art is a large, red “100”—except that the number “1” has been replaced with a Tabasco bottle. The headline beneath says it all: “One bottle. 100 servings. Incredible value.” It's a clean, bold ad that effectively communicates Tabasco's value proposition.