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BtoB's Best: Print (Single Ad): Tabasco (McIlhenny Co.)

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Agency: Food Group, Chicago Campaign Name: “Value Ad” Launch date: November 2012 Why we liked it: We all want more for our money, especially when running a business. McIlhenny Co. wants to make sure that the businesses that carry its Tabasco hot sauce know their customers will get their fair share of spice. The ad's art is a large, red “100”—except that the number “1” has been replaced with a Tabasco bottle. The headline beneath says it all: “One bottle. 100 servings. Incredible value.” It's a clean, bold ad that effectively communicates Tabasco's value proposition.
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