'BtoB's' top agencies see strong growth

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BtoB's top agency winners, announced this month, say they are once again experiencing growth as the economy bounces back and marketers increase their spending.

“We characterize 2010 as a very strong recovery,” said John Seifert, chairman-CEO of Ogilvy & Mather North America, New York, winner of the large agency category in BtoB's Top Agencies special report. “We are now seeing our most valued clients come back and spend pretty ambitiously. The tech businesses got hit pretty hard in the recession, and to see them come back and spend is terrific.”

Ogilvy created award-winning campaigns last year for clients including IBM Corp., SAP and United Parcel Service of America, and it picked up new clients including the American Bar Association, Ikea, Intercontinental Hotel Group and Zurich Financial. Overall, the agency grew its revenue 10%.

BBDO New York was named runner-up in the large agency category, and Wunderman, New York, received honorable mention.

In the midsize agency category, GyroHSR, New York, took top honors, growing its overall revenue by about 7% and picking up new clients including Blue Coat Systems, the Corn Refiners Association, FedEx (for Europe, the Middle East and Africa) and Heathrow Express.

“I look at 2010 as being the best and most exciting year we've had yet,” said Rick Segal, worldwide president-chief practice officer at GyroHSR. “We added new clients, new capabilities, new people and entered new regions of the world.”

Doremus, New York, was named runner-up in the midsize category, and Bader Rutter, Brookfield, Wis., received honorable mention.

In the small agency category, Stein Rogan+Partners, New York, was named winner. It increased total revenue 22% and picked up new clients including Alvogen, D-Link Systems, PR Newswire and Syncsort.

“We saw significant revenue growth for the company, and we also saw growth in our client base,” said President Tom Stein.

PJA Advertising, Cambridge, Mass., was named runner-up in the small agency category, and RiechesBaird, Irvine, Calif., received honorable mention.

BusinessOnline, San Diego, won the interactive category. The agency grew its revenue 31% and won new clients including Cargill Inc., Emerson Electric Co., Honeywell International, Illumina, Masco Corp. and NetApp.

“C-level execs want marketers to get closer to the customer and they want better customer intelligence,” said Thad Kahlow, CEO of BusinessOnline.

Traction, San Francisco, was named runner-up in the interactive category and Digitas, Boston, received honorable mention.

Agencies were selected based on the percentage of their business that is b-to-b, new client wins and innovative campaigns developed in 2010. A survey was sent out in December, with a deadline of Jan. 31.

The Top Agencies special report can be accessed by following this link.

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