Agency: Momentum Worldwide, New York
Campaign name: Feed Your Business Brain Game at CES
Launch date: January 2013
Why we liked it: Attending a trade show is usually a test of physical and mental stamina. So visitors to American Express OPEN's booth at the Consumer Electronics Show undoubtedly appreciated what the credit card company did to boost their intellectual strength. OPEN developed a digital memory matching game that tested attendees' concentration while simultaneously educating them about OPEN products. As a reward, attendees received vouchers for OPEN cardmember treats from a food truck at the booth. The booth also featured thought leaders such as author Chris Anderson, who fed visitors' brains with his take on the latest trends in high tech.