Agency: Ogilvy Chicago
Campaign name: “Winning on the Road TV/Bear”
Launch date: March 2013
Why we liked it: CDW's ads featuring Charles Barkley as an IT employee have provided lots of laughs, and this spot doesn't disappoint. Barkley and a co-worker discuss the merits of a mobile-enabled printer from inside a bus in the woods. The printer starts spitting out messages such as “Help!” and “I'm locked out!” along with photos of a bear getting closer and closer, taken from a mobile device. Despite the sounds of someone pounding on the door and the frantic printouts, Barkley and his colleague are too busy admiring the printer to notice their doomed co-worker. It's a funny, memorable ad that's certain to be heard by the target audience.