BtoB

'BtoB' survey finds 62.7% of marketers plan to boost budgets in 2007

Published on .

Most Popular

Chicago—Marketing budgets are on the upswing, with 62.7% of b-to-b marketers planning to increase their marketing budgets next year, according to BtoB's "2007 Marketing Priorities and Plans" survey.

The survey of 569 b-to-b marketing executives was conducted online during the last two weeks of November. It found that 29.4% of marketers plan to keep budgets flat next year, while 8.0% said they plan to decrease budgets.

Of those marketers that plan to boost their marketing budgets next year, nearly one-third (31.6%) said they plan an increase of 20% or more; 26.3% said they plan to increase their budgets by between 10% and 14%; 19.6% said they plan an increase of between 5% and 9%; 11.5% said they plan an increase of between 15% and 20%; and 10.9% said they plan an increase of less than 5%.

The biggest boost will be seen in online marketing, with 75.6% of marketers planning to increase their online budgets in 2007, the survey found.

The survey also found that b-to-b marketers' primary goal next year will be customer acquisition (picked by 62.3% of survey respondents), followed by brand awareness (19.5%) and customer retention (11.0%).

—Kate Maddox

In this article: