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Buddy Media acquires Facebook ads company

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New York—Social marketing technology company Buddy Media has acquired Brighter Option, whose social ad management solution helps create, manage and measure Facebook advertising campaigns. Financial terms of the deal were not disclosed. In addition, Buddy Media announced a deal with 24/7 Real Media, the marketing technology division of advertising holding company WPP, to use Brighter Option's social ad management software to power Facebook ads for 24/7 clients.
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