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BtoB

Buddy Media acquires social commerce company Spinback

Published on .

New York—Buddy Media, the largest Facebook Page management company, which has raised more than $38 million in venture funding, has acquired Spinback, a social e-commerce provider. Terms of the deal were not disclosed. Spinback's EasyShare widget allows customers to share news of their purchases on social networks, while its EasyTrack analytics dashboard enables e-commerce companies to measure the degree of that sharing across the social Web and via emails. While Spinback primarily serves retailers, Buddy Media said it plans to expand the offering to serve its client list of Fortune 100 marketers and international agencies.
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