New York—Social marketing technology company Buddy Media has partnered with Google Inc. to offer a new service that lets businesses customize YouTube video pages.
ProfileBuddy allows marketers to insert what the company calls “sapplets,” or social applications, to their YouTube sites. This might include, for example, a branded video player, link images such as banners and photos, a product gallery and a voting tool to track viewers' favorite videos.
Other tools target videos to viewers based on their location. The new service includes reporting to track analytics across several YouTube channels, according to Buddy Media.