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How to Build a Lead Nurturing Superhighway

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Not all leads should be treated equally, says buzz marketing expert Paul Dunay. While some sales cycles can up upwards of nine months and require extensive lead nurturing along the way, sometimes a prospect shows up at a Web site and needs immediate attention. Thus the need for a “fast lane” on the lead nurturing superhighway. Read Dunay’s blog this week to find out more. READ MORE
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