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BtoB

How to build a thriving LinkedIn Group

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LinkedIn Groups are excellent for networking, prospecting and establishing thought leadership, notes Stephanie Sammons on the Social Media Examiner blog. LinkedIn Groups can be based on a number of categories, including prospects, peers, alumni, geography, existing organizations and interests. But Sammons also observes that professional people are busy and only have enough time for one to three groups weekly; so she offers a series of best practices for becoming a top group for your target market and specialty category.
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