BtoB

Building & Construction goes wireless

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Westchester, N.Y.--The Big Blue Book of Building & Construction Inc. said Monday that it has made its content of more than 1 million construction industry contractors, suppliers and service directors available via cellular phones and Web-enabled personal digital assistants. The company, which distributes about 600,000 copies of its print publication free to potential buyers, will be watched as an early example of a b-to-b trade publisher re-purposing content for wireless devices as a way to reach people with real-time information at the moment of purchase.
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