San Francisco--The $68 million sale of Business 2.0
to Time Inc. means a new editorial direction for the once high-flying Internet title. When it relaunches in the fall, the magazine will be broader than the first incarnation of the magazine and closer to the content of eCompany Now,
which will be folded into the new magazine, even though the eCompany Now
name is disappearing. Ned Desmond, president and editor of the new Business 2.0,
said the magazine would cover just as much about "supply chain management as it does one-to-one marketing." He added, "We're going to have an accessible consumer-business magazine focusing on what business people need to know about it and how technology is changing business."