The monthly publication, which was founded in 2000 and is now part of Time Inc.‚Äôs Business and Finance Network, continues to struggle adwise. Ad revenue in the first half fell 30.1% compared with the same period in 20006, according to the Publishers Information Bureau. Ad pages declined 34.1% during the same period, according to PIB.
A report in Tuesday‚Äôs New York Times said the San Francisco-based magazine might publish its final issue in September. However, one person familiar with the situation told BtoB the plug will be pulled Aug. 1. This person added that Time Inc. is blocking efforts to buy the magazine because it doesn‚Äôt want it as a competitor. Time Inc.‚Äôs Business and Finance Network also includes Fortune, Fortune Small Business and CNNMoney.com.
‚ÄúThe recent press about B2.0 has been based on speculation,‚ÄĚ said Danielle Perissi, VP-communications of Time Inc.‚Äôs Business and Finance Network. ‚ÄúIt is true that we are taking a look at [Business 2.0], but no decision has been reached at this point.‚ÄĚ