Carlsbad, Calif.—Business.com Media has relaunched the Business.com website and introduced a new logo.
The site was redesigned based on data on the behavior of millions of buyers who use the site and feedback from advertisers. The redesign also reflects the work of a newly assembled team of developers, digital marketing experts, designers and a specialist in human/computer interaction.
With the mission of helping small and midsize companies find, compare and purchase products and services, Business.com is now “structured to mimic the optimal purchase experience and quickly funnel buyers from product discovery to product purchase,” Business.com Media CEO Tony Uphoff wrote in the Business.com blog. “We've also integrated new advertising and lead-generation programs into the natural steps buyers take online as they go through their purchase process.”