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BtoB

Business Fitness Gets in Shape with GoToMeeting Corporate with GoToWebinar

Published on .

Providing exceptional service to 1,000+ clients and wooing thousands of prospects was costly for Business Fitness, a consultancy specializing in business efficiency. The company needed a cost-effective tool to educate, nurture and convert leads without racking up frequent flyer miles. This case study explores how GoToMeeting Corporate with GoToWebinar transformed the company's sales and marketing efforts, reducing costs, speeding up the sales cycle and vastly improving nurturing efforts.
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