'Business Insurance' taps Direct Media to manage e-mail list

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Greenwich, Conn.—Business Insurance has tapped Direct Media to handle its e-mail list. The masterfile contains more than 72,000 qualified e-mail names of insurance executives who are print subscribers, Web registrants, "BI's Daily News Alert" subscribers and "This Week in BI " subscribers. The list is new to the market.  Business Insurance is a sibling publication of BtoB , published by parent Crain Communications. Direct Media already manages Business Insurance postal names.

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