Carlsbad, Calif.—Online marketplace Business.com next month will roll out BDC Market Experts, a community featuring content written by industry experts for the site's audience of small-to-midsize businesses.
The company will select an initial group of about 25 experts in finance, marketing, sales, human resources, technology and entrepreneurship.
Business.com will also include a more robust library of content marketing assets including white papers, infographics, presentations and buyer guides, which “will increasingly be used in content marketing,” the company said in a statement.
“Business leaders don't need news and they don't want a flood of raw voices, links and images,” said Tony Uphoff, Business.com CEO, in a statement. “They want content, resources, vendors and products in [these] core areas.”