BtoB

Business.com launches new channels

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Santa Monica, Calif.—R.H. Donnelley Corp.’s Business.com, a b-to-b search engine, directory and pay-per-click ad network, Monday announced the debut of two new channels: Money and Technology.

“Business buyers want to quickly learn about and find vendors of specific solutions to meet their business needs, and b-to-b marketers want to reach these buyers throughout the purchase cycle,” said Rob Feinstein, VP-general manager of Business.com, in a statement. “While today’s announcement most directly benefits buyers and sellers of business financial services and technology, Business.com is actively working to extend the benefit through additional channels later in 2008.”

Avaya, a communications provider, is the exclusive sponsor of the Technology channel. A sponsor of the Money channel is expected to be announced soon.

—Carol Krol

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