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BtoB

Business magazines lead path downward in latest PIB data

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New York—Total magazine advertising pages tumbled 26.6% in the third quarter, compared with the same period last year, according to figures released by the Publishers Information Bureau.

Business magazines again saw steep declines in ad pages. McGraw-Hill Cos.’ BusinessWeek, which is currently on the auction block, posted a 29.3% decline in ad pages for the quarter. Other business magazines experienced similar drops in ad pages as the economy appears to have accelerated the shift online of marketing expenditures: Barron’s (-30.1%), The Economist (-25.3%), Entrepreneur (-21.7%), Forbes (-32.5%), Fortune (-28.7%), Fortune Small Business (-23.7%), Inc. (-30.3%), and Wired (-35.7%).

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