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BtoB

Business magazines post mixed results in the first quarter

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New York—Consumer magazine advertising pages totaled 35,755 in the first quarter, a 2.5% gain compared with the same period last year, according to data released by the Publishers Information Bureau. Business publications tracked by PIB posted mixed results.

Bloomberg Businessweek's ad pages surged in the first quarter, growing 48.8% compared with the year-earlier period. Wired showed similarly strong results, with its ad pages increasing 41.3% in the period.

Other ad page gainers included Harvard Business Review (14.6%), Inc. (5.8%), The Economist (4.2%) and Entrepreneur (2.4%).

Technology Review (-15.7%), Forbes (-9.9%), Fortune (-5.2%) and Barron's (-1.2%) saw ad page declines in the quarter.

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