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Business magazines post strong ad page gains

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New York—Consumer business magazines posted strong gains in ad pages in the first half of the year, outperforming consumer publications overall, according to Publishers Information Bureau data released by the MPA. Overall, consumer magazine ad pages increased 1.3% to 79,426.11 in the first half of the year compared with the year-earlier period. In the second quarter of this year, ad pages increased 0.3% to 43,671.20 compared with the year-earlier period. Wired led business magazines in the first half of the year with an ad page gain of 26.6%. Fast Company (17.1%), Bloomberg Businessweek (15.8%) and Harvard Business Review (15.7%) also posted double-digit ad page gains in the first half of the year. Forbes (-3.2%) and Fortune (-1.0%) were the only consumer business publications to lose ad pages in the first half of the year. These two publications, however, posted ad page gains in the second quarter as Forbes' pages increased 1.9% and Fortune's increased 2.0%. On the other hand, Bloomberg Businessweek stumbled in the second quarter, with an ad page decline of 3.2%. Wired (17.3%), Harvard Business Review (16.5%) and Entrepreneur (12.9%) posted the strongest gains among consumer business publications in the second quarter.
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