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BtoB

Business magazines see Q1 rise in ad pages

Published on .

New York--Business titles showed strong gains in advertising pages in the first quarter, according to Publishers Information Bureau figures released this week.

Barron’s led the way, with a 21.1% increase in ad pages compared with the first quarter of 2003. Business 2.0 posted a 16.0% gain.

The big four business books posted more modest ad page gains for the quarter: BusinessWeek (2.6%); Forbes (1.6%); The Economist (1.2%); and Fortune (0.6%).

“We’re seeing a shift in trends from the last couple of years. For example, the financial, insurance and real estate category, which has been greatly impacted by the struggling economy, registered an uptick in March and the first quarter overall,” Ellen Oppenheim, exec VP-CMO of the Magazine Publishers of America, which compiles the PIB numbers, said in a statement.

--Sean Callahan

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