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BtoB

Business publications post ad page gains for ’04

Published on .

New York—Business publications enjoyed a strong year in 2004 in terms of ad page growth, according to Publishers Information Bureau figures released Monday. The data showed that consumer publications overall posted a 3.8% gain in ad pages in 2004 compared with 2003, and the large majority of business magazines turned in even stronger performances. Business 2.0 posted the strongest performance in ad page growth with a 23.8% gain. Other technology-oriented publications also enjoyed relatively good years: Wired posted an ad page gain of 15.5% and PC Magazine’s ad pages grew 1.4%. The big three business publications all posted ad page gains in 2004 compared with 2003, with Fortune up 11.5%, Forbes up 11.3% and BusinessWeek up 4.2%. Other business publications also increased their ad pages, with Inc. up 14.5%, Barron’s up 8.4% and the Economist up 2.6%.

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