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BtoB

Who's Who in Business Publishing: Bob Carrigan

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Carrigan has continued to foster IDG's heritage of innovation. The company has been a leader in social media marketing, introducing in 2009 the Amplify ad unit, which allowed online ads to be shared on Facebook and other social networking sites. Now, with its Mobile@IDG initiative, the company is looking to seize the high ground in tech mobile marketing. Carrigan is also chairman of the Interactive Advertising Bureau.
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