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Who's Who in Business Publishing: Gerald Ryerson

Published on .

Edgell, which covers the IT and seasonal merchandising markets, has kept a laserlike focus on enhancing its lead-gen revenue. In March, the company introduced a new lead-generation platform that enables lead nurturing, personalized email options and customized reporting. Edgell is also working on a Salesforce.com integration that it plans to introduce in the fourth quarter.
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