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BtoB

Who's Who in Business Publishing: Glenn Hansen

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Hansen's job is a tough one: Maintaining BPA Worldwide's relevance in a marketing world increasingly moving away from print to digital. One of the organization's answers is the Brand Report, which tracks a media brand's audience across multiple media channels. BPA got a high-profile convert earlier this year when Variety left the Audit Bureau of Circulations to, instead, use BPA's Brand Report.
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