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BtoB

Who's Who in Business Publishing: Jim Casella

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Casella, former CEO of Reed Business Information and COO of International Data Group, acquired Asset International in 2009 with the backing of Austin Ventures. Since then, Asset International has bought other financial industry brands, including Strategic Insight, The Trade and Plan for Life. Casella's model is to expand the brands globally and deepen their reach in end user-funded business intelligence.
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