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BtoB

Who's Who in Business Publishing: Jim Vick

Published on .

IEEE Media recently made its iPad version available to people who are not members of IEEE, and is about to launch IEEE Spectrum for Android devices. The publisher's print revenue is up 37% so far this year. “Marketers are beginning to realize that when their campaigns include print as part of a media mix, they're more effective and get better results,” he said.
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