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BtoB

Who's Who in Business Publishing: Matthew Yorke

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Yorke is moving quickly to monetize IDG's presence in mobile markets. In September, the company debuted Mobile@IDG, which offers dozen of products and services, such as mobile “partnerzones,” where marketer content is co-branded near relevant IDG content on smartphones and tablets. Yorke said IDG expects to double its mobile revenue in its fiscal 2012, which began Oct. 1.
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