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BtoB

Who's Who in Business Publishing: Paul Rossi

Published on .

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Rossi constantly seeks new audiences for The Economist brand, which attracts many top b-to-b advertisers. In April, The Economist announced a partnership with “PBS NewsHour” to run a series of documentaries. Economist.com has beefed up the number of features that run exclusively online, such as By Invitation, which allows select experts to act as guest commentators on the site.
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