×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Who's Who in Business Publishing: Peter Hoyt

Published on .

Most Popular
Last year, Hoyt renamed the In-Store Marketing Institute the Path to Purchase Institute. This year, the global for-profit industry association surpassed the milestone of 500 corporate members and launched a members-only service called Oasis (Online Advertising Survey and Insight Service) that tracks vendor advertising on leading retail websites and provides tools to analyze the data.
In this article: