BtoB reportedly on the block

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Santa Monica, Calif.—, a b-to-b vertical search engine, is reportedly up for sale and could fetch as much as $400 million, according to a report in Friday’s Wall Street Journal.

Dow Jones & Co., publisher of the Journal, and the New York Times Co. are both reportedly interested in a possible acquisition. Credit Suisse is said to be conducting the sale.

Founded in 1999, received its first round of funding a year later from b-to-b publishers McGraw-Hill Cos., Pearson, Cahners (now Reed Business Information) and Primedia. Second round investors in 2004 included Evercore Partners.

The company became profitable in 2003 and last October launched, a Web 2.0 community site for small-business owners.

A spokeswoman said the company had no official comment on the sale speculation.

—Carol Krol

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