PC Magazine (19.42%), Fortune (16.07%), the Economist (10.77%) and the ABA Journal (17.16%) all posted gains in ad pages last month compared with October 2002.
Forbes (-1.12%), BusinessWeek (-7.22%) and Fast Company (-3.28%) all posted ad page declines last month, though not the double-digit declines that b-to-b magazines have become accustomed to over the past three years.
Inc. (-16.35%) and the Harvard Business Review (-11.79%) posted steeper declines. Overall, the PIB figures showed ad pages declined 3.2% in October compared with a year earlier. Year-to-date, ad pages were down 0.2% through October 2003.