New York--Business Wire Monday introduced NewsTrak Compass, a news analysis service that enables corporations to monitor media coverage.
The service was created with Delahaye, the communications analysis division of Medialink Worldwide. It provides analysis of specific news, based upon keywords, from more than 6,000 Internet sites.
NewsTrak Compass is the fifth in a suite of five NewsTrak products. The others are: NewsTrak Clips, which provides regular media monitoring; NewsTrak Access, which provides ongoing aggregate viewership data; NewsTrak Reach, which provides media statistics based on a company's circuit order; and NewsTrak Posting, which provides a quick snapshot of a company's news release on key portals and news sites.