Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


‘BusinessWeek’ strikes up partnership with LinkedIn

Published on .

New York—BusinessWeek has joined LinkedIn, a social network targeting business professionals.

Under the partnership, a LinkedIn button will be placed atop each story that appears on Business Week Online. By clicking the links, readers will be able to connect to people and businesses featured in the stories. Readers can also share the article with people in their social network.

“It’s a multipart strategy,” said Roger Neal, senior VP-general manager of Business Week Digital. “We want to make our [Web] site more part of users’ networks and enable the distribution of our content over those networks,” he said. Neal added that BusinessWeek is already considering extending its relationship with LinkedIn.

Most Popular
In this article: