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BtoB

‘BusinessWeek’ strikes up partnership with LinkedIn

Published on .

New York—BusinessWeek has joined LinkedIn, a social network targeting business professionals.

Under the partnership, a LinkedIn button will be placed atop each story that appears on Business Week Online. By clicking the links, readers will be able to connect to people and businesses featured in the stories. Readers can also share the article with people in their social network.

“It’s a multipart strategy,” said Roger Neal, senior VP-general manager of Business Week Digital. “We want to make our [Web] site more part of users’ networks and enable the distribution of our content over those networks,” he said. Neal added that BusinessWeek is already considering extending its relationship with LinkedIn.

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