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BtoB

Buy Safe Media launches blog

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New York—Buy Safe Media, a consortium of publishing, advertising and marketing industry organizations, announced Monday that it has launched a blog covering the topic of independent media auditing.

The blog, which can be found at www.buysafemedia.com/blog, “discusses professional accountability, return on investment and measurement, [and it] aims to raise awareness of the value of audited media and informed media buying decisions,” according to a press release.

Buy Safe Media primarily targets b-to-b advertisers. Its supporters include American Business Media, Audit Bureau of Circulations and BPA Worldwide.

—Sean Callahan

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